There’s a saying in the digital business that “content is king.” Think of any website or app and strip out just the text, and you remove 90% of its meaning. As Mike Kuniaysky puts it, user research is: “The process of understanding the impact of design on an audience.” Image from Usability Geek This approa… Think-aloud– in which the user is asked to report on their ongoing experience of interaction with the product. When entering a new field, there’s usually a standard curriculum to learn. The job title “Information Architect” dates back before “User Experience Designer” came into being. Observation– in which a researcher follows the behavior and actions of a user (e.g. That’s what we’re going to cover today. There are 3 key research methodologies for qualitative user research for mobile apps: 1. Different research methods will uncover different insights, so UX designers and researchers must be familiar with a range of techniques. Since UX research is an integral part of an organization’s larger UX Strategy, that means most UX Designers do need to conduct some form of user research to make sure that they’re building something users actually want. While the experimental method itself has been a widely used tool by the “hard” sciences since before 1,500, it has only been used by social scientists — namely psychologists and, most recently, economists — for a couple of hundred years (Luca & Bazerman, 2020). Observational/Field Studies UX RESEARCH PORTFOLIO: FORMAT + EXAMPLES I just found a of a resource about how to put together your #uxresearch #portfolio by Karina Hickey. According to a recent job posting by IBM, as a design researcher, you will “help provide actionable and meaningful data-driven insights that represent the voice of multiple users. This is especially true when you interview with an entire digital team (not just with the UX team). For example, someone who wants to work in a leaner environment that requires wearing more hats (startups) may have to pick up front-end web development, whereas another person who wants to focus purely on UX can specialize in larger teams. UX research is an important skill for many careers in UX or user interface (UI) design, as the findings of this research are critical for informing the creation of successful products. Front-end developers learn HTML & CSS. Bless Wikipedia for having the simplest definition of content strategy: Content strategy refers to the planning, development, and management of content—written or in other media. Good visual design enables a designer to go from concept (low-fi) to product (high-fidelity). As a UX research degree is non-existent, the best way to break into the field is to immerse yourself it. However, … User experience strategy is a blend of business, process and design. Today, IAs are now seen as a specialty, and there aren’t as many jobs with strict IA responsibilities because many jobs now demand a broader UX skillset. 1. I am a Ph.D. What is UX Research? 9 min read. Business requirements are also a standard requirement when working on digital products. closely related: UX Metrics analytics, search engine marketing (SEM). Given 2 equally good designs, knowing that one solution is easier to implement in code will save you and the developer a lot of time. UX Research. The purpose of the UX researcher (also referred to as “user researcher” or “design researcher”) is to unearth human insights in order to guide the application of design. UXers might not be required to make the hottest graphic design, but they’ll need to create clean designs that look good. If you feel a bit overwhelmed right now, then what’d you expect from an Ultimate List?? Collect more insights and pain points which may not come up with other methods. closely related: graphic design / communication design. Some of my articles like The Text First Portfolio and Minimum Viable UX Portfolio have a content-first bent to them. This topic encompasses the business of UX, as well as the business contexts in which UX professionals work. Just kidding. Many SEO Professionals refer to themselves as SEOs, or search engine optimizers. Other than notifying friends on your Facebook and Twitter, how do strangers find your new creation? They are a Furthermore you ensure a consistent and continued usage of standardized UX metrics/questionnaires. closely related: Analytics, KPIs, ROI, A/B Testing. Whether working solo or with a business analyst, much of a product’s user experience does start at the requirements level. Weird category name there. User Research is the practice of identifying your users, distilling knowledge and insights from them, and determining their real-world behaviors. During the COVID-19 pandemic, most UX researchers have shifted to conducting all of their UX research and usability testing remotely. Define your goals This topic comprehends strategy and planning for business, design, products, and UX teams. And I agree – you need to react and adapt to the new reality and build solutions to address new pain points in the travel customer journey Rui was talking about. Just as “UX Designers” used to be called by other names (cough web designer cough), “Content Strategists” have come into their own in recent years. But knowing about these topics helps make you into a more complete UX Designer, because they are all different facets of building a product/service. It all depends upon the product, at the end. Analyzing most written-about topics from top UX publications: UXMag, UXBooth, UXMatters and Alistapart. 2. Based on community feedback, we formed a group that is dedicated to teaching topics in UX research and strategy. Visuals make the “top” layer of the design stack, and good visual design helps users connect with products. Since everything about a product is technically tied to the user’s experience, it can be confusing to determine the most important topics for beginners to learn. The process of affecting the visibility of a website or a web page in a search engine’s unpaid results—often referred to as ‘natural,” “organic,” or “earned” results. Whenever you conduct user research, it’s important to think about what you hope to learn from it. When working with stakeholders – especially those in the business realm – metrics help designers get buy-in. This is the bread and butter of Chief Experience Officers (CXOs), UX Directors and UX Managers. There’s a reason why UPA changed its name to UXPA 2012. Journal/Diary Studies 3. The methodology – I compiled this list of topics using this rough approach: TL;DR version of the these UX topics and skills are: UX Strategy  /  User Research  /  Information Architecture  /  Interaction Design  /  Usability Testing  /  Visual Design  /  Content Strategy  /  SEO  /  Coding. SEO (Search Engine Optimization) professionals, SEM (Search Engine Marketing) professionals, Product Designer (more and more so associated with a “. As far as digital UI design is concerned, the main subtopics include typography, layout, color, and increasingly animation. A sample group of questions that IxDs concern themselves with: If this sounds similar to usability, you’re also right. Discussion Guide Gaffes and How to Fix Them, Understanding Gender and Racial Bias in AI, Part 2, 10 Ecommerce Tips: Converting One-Time Buyers into Loyal Customers, Overcoming Design Challenges to Improve Conversion Rates. As we know, UX research is all about gathering insights that can be used to inform the design process. Herein you will find a list of the top 7 topics for your UX design. Peter Drucker, management guru, is known for saying “What gets measured gets managed.” Measuring the user experience with the right metrics helps designers stay objective and work towards a goal. This topic is about developing software user experiences for the Web and mobile devices. This is the longest ongoing debate in the design community: Sign up for our Remote UX jobs. IxD applies to anyone who prototypes interactive experiences. The first thing to know is that there is never a bad time to Much of design is organizing information. This topic includes both communications to the UXmatters community and information about the broader UX community. The more that a UX Designer advances in her career, the more she has to deal with strategy and partner with business. It’s the difference between knowing how many people clicked a button (quantitative) versus reasons why people clicked that button (qualitative). Generally speaking, there are two type of roles, each with its own hierarchy within a UX research team … Aside: my SEO friends joke that they don’t work at Google, but Google keeps them employed. User Research is different from Market Research. You may have heard of content-first design, which sounds like exactly what it is: starting a design with the content first. Oz first started UX Beginner was a way to document his own journey to become a UX designer. Those with training in traditional graphic design typically make a great transition into designing high fidelity interfaces for digital products, with job titles like Visual Designer, User Interface Designer and occasionally Product Designer. Add a description, image, and links to the ux-research topic page so that developers can more easily learn about it. For user and design researchers Dollars to Donuts Hosted by Steve Portigal Click here to start listening. At its heart, UX research is about getting a real understanding of users and how they think and behave–their motivations and needs. In The Last Post You’ll Read On Whether UX Designers Need to Learn Code, I argue that the contexts of work environment and team structure are vital. Without further ado, let’s dive into the full list of UX topics to learn! The pandemic brought new customer behavior and a lot of change, and everybody is talking about how you need to innovate quickly to adapt to these changes. A design that is user-centric means that it was designed in a way to solve those users’ pain points in a way that feels natural to them. The field of Interaction Design demands that designers elevate their thinking from static to interactive. This topic includes reviews of products, services, training, and publications for UX professionals. This topic encompasses the entire product design and development process, including best practices for deliverables and collaborative work. closely related: programming, front-end development, back-end development, This is the longest ongoing debate in the design community: should designers code? UX researchers adopt various methods to uncover problems and design opportunities. It finds pain points. I don’t consider the following topics core to a UX curriculum for beginners; they don’t come up as often on-the-job as the aforementioned topics. Interviewers will ask for your thoughts on designing in a waterfall vs agile/Lean process. How can we prevent users from making errors? Doing so, they reveal valuable information which can be fed into the design process. R olling research is a lightweight process for conducting frequent regular research on a common theme. If a digital product is a house, then UX strategy is asking why that house should be built in the first place, and how it should be built. We created a shortlist of some podcasts we recommend that are almost like learning through osmosis. SEO practices also cross-pollinate with information architecture and content strategy – if people search for a certain term, why not use that same content on your page when designing? This topic covers generative UX research, usability evaluation, and pure research that pertains to UX design. It’s a great way to prioritize designs, because changing the words is much easier than changing a design. While that might apply for some people, I don’t know a single designer who regrets their coding ability. Who Does This? But…. The ultimate list of UX and user research podcasts. There’s one camp arguing that knowing the realities of code can stifle the most creative, user-centric designs. … Many UX experts will have their own process for conducting research, but this is a basic skeleton of one that will work for you. Try reading through one or 2 links in each topic’s Solid Resources and you’ll be ahead of most UX Beginners. Find a feature in an application that frustrates you. User research makes the difference between making what you think users want versus gathering insights to create something that users will actually enjoy. And it works (with some limitations, more below). Information Architecture for the Web and Beyond, The Complete Beginner’s Guide to Information Architecture, How to Choose the Right UX Metrics for your Product, UX and Content Strategy – The Project Guide, The Last Post You’ll Read On Whether UX Designers Need to Learn Code, My personal experience working as a UX Designer and interviewing for different UX teams. But 5 or 7 is not the final number. Post was not sent - check your email addresses! The user experience (UX) professional’s role in any design process exists along a continuum between research to understand the user and designing something that changes, and hopefully improves, the user’s experience. From behavior specialist, BJ Fogg: “…looking good is often interpreted as being good—and being credible…This basic human processing bias— “looking good is being good” —also seems to hold true for evaluating the credibility of Web sites, especially since design look is highly noticeable.”. Actually, that happens across every industry and every role. From load times to ensuring your design’s touch targets are large enough, usability is a huge focus of User Experience at large. This highly qualitative UX research method helps to get to know users personally. More and more, user experience factors like mobile-friendly sites and loading time affect how high websites rank on search engines. 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